National Sales Manager – Evolution
At JFC, our success is built on our shared values — People First, Innovation Inspired, Growth Focused, Performance Powered, Quality Driven and Safety Always.
National Sales Manager – Evolution will be responsible for driving profitable sales growth of the Evolution Product range throughout the UK. The role combines hands-on selling, key account management, dealer network development, and sales team leadership. The successful candidate will lead and develop the UK Evolution sales team while building strong relationships with farmers, dealers, distributors, and industry partners to achieve ambitious growth objectives.
Key duties and Responsibilities
- Lead, coach, and develop the UK sales team to achieve sales targets and business objectives.
- Create and implement sales strategies to drive profitable growth across the UK market.
- Drive lead generation and opportunity creation activities across the UK market, ensuring a strong sales pipeline through prospecting, customer engagement, dealer networks, marketing initiatives, and business development activities.
- Drive direct sales of Evolution products through on-farm visits, demonstrations, and customer consultations.
- Develop, manage, and grow relationships with key dealers, distributors, and strategic accounts.
- Identify new market opportunities and expand the Evolution customer base.
- Set sales objectives, monitor performance, and provide regular feedback and support to team members.
- Manage and develop the sales pipeline using CRM systems to maximise conversion rates and forecast accuracy.
- Work closely with marketing, technical support, and customer service teams to deliver an exceptional customer experience.
- Lead dealer training, product launch activities, and customer education programmes.
- Represent Evolution at agricultural shows, open days, dealer events, and industry exhibitions.
- Monitor competitor activity, market trends, and customer feedback to identify opportunities for growth.
- Prepare and deliver accurate sales forecasts, budgets, and management reports.
- Ensure compliance with company policies, procedures, and health & safety requirements.
Desired Skills and Experience
- A minimum of 3 years’ experience in a Sales leadership or business development role is essential.
- Proven track record in agricultural sales leadership, business development, or account management is required.
- A third-level qualification in Business, commerce or a related discipline is desirable.
- Experience within a manufacturing environment would be desirable.
- Experience leading and developing high-performing sales teams.
- Strong understanding of dairy farming, calf-rearing systems, or livestock equipment sales.
- Experience managing key accounts, dealer networks, or distribution channels.
- Excellent leadership, communication, coaching, and relationship-building skills.
- Strong commercial acumen with proven negotiation and closing ability.
- Self-motivated with the ability to balance strategic planning and hands-on selling.
- Experience using CRM systems and Microsoft Office applications.
- Full UK driving licence and willingness to travel extensively.
Disclaimer:
The above statements are intended to describe the general nature of the work and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. JFC is an equal opportunities employer.
